注册页面的各式设计
最近，他们一项研究比较了包括博客平台、社交网络、社区及其他四类、共20家2.0公司的注册页面在以下几方面的表现：
• Homepage content 主页内容
• Initial calls to action 吸引注意力的首元素
• Registration flows 注册流程
• Error handling 错误处理
• Finding and inviting friends 寻找、邀请朋友
• New user calls to action 吸引新用户注意力
从所得数据中，他们总结出注册页面的若干模式以及提出四条设计指南。内容太多，无法迅速翻译完毕。详见原文,可免费下载。含大量例子，巨有用！
http://www.adaptivepath.com/ideas/reports/signup/
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1. Give the user good reasons to join 为用户提供加入的好理由
To persuade a new user to sign up for a service, a site should strive to increase perceived value while reducing the investment required to join. The strategies in this section focus on motivating users to join by communicating benefit to the user both explicitly and implicitly.
要说服新用户注册，网站应致力于提高可感知价值，同时降低用户加入所需要投入的成本。战略集中于从显性与隐性两方面同时向用户灌输加入的好处，以提供动力。
2. Make the sign-up process feel effortless 设计使用户感到轻松的注册过程
increasing the cost/benefit ratio by making it painless to join. If signing up feels quick and easy, users will be more inclined to try it out, even if they are unsure how it will benefit them.
通过轻松的注册过程，提高成本/效益比例。如果注册过程是便捷快速的，用户会更倾向于尝试各种其他服务，就算他们并不确定到底会得到什么好处。
3. Don’t leave new users hanging 不要悬置新用户
Guidance of new users should not stop once they’ve registered. Dumping new users on an unfamiliar page with no clear calls to action may leave them baffled as to what they should do next. Instead, reward new users with a welcome message and implicit and explicit guidance as to what they can do next.
对新用户提供的指引信息不应在他们注册后就停止。将新用户抛弃在一个不熟悉的页面或缺乏他们下一步该如何行动的指示会使用户感到迷惘。因此应向新用户提供欢迎信息，隐形或显性地指导他们下一步可以做什么。
4. Accelerate initial connection-making 加快初始的联系建立过程
Building an adequate social network is one of the greatest barriers facing users of a new community. Without friends, community-based services lose much of their value. Thus, helping the user to quickly find and add friends en masse is essential to retaining users.
对于新加入某个社区的用户来说，如何建立属于自己的社交网络是最大的障碍。没有好友，基于社区的服务会失却很大价值。因此，帮助用户迅速找到和加朋友是留住用户的关键。
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